more than
a sticker,
way more
Far beyond car stickers, our custom merchandising helps take your customers’ shopping experience to the next level.
When done well, merchandising communicates with your customers in a way a salesman cannot. Putting information in writing for the customer to read develops trust. “If it is written, it must be true.” Conveying key information at the right time and place, builds customer credence and confidence.
A positive customer experience makes them feel comfortable and ready to buy. Ready to buy the car, sign up for financing, and buy additional products.
How does it work?
display accurate pricing
Buyers who are shown current & accurate pricing are more trusting. By displaying pricing info, front and center, you give your sales team a leg up when it’s time to close.
highlight compelling features
List your used lineups’ hottest features in bold bright branded fashion. Help your customer make an informed decision & leave with just what they were looking for.
Replicate an Online experience
Buyers spend 70% of their time searching the web for their next vehicle. Creating an info rich experience at your dealership bridges the gap between online & on-lot.
Build trust & rapport
When you put something in print, it creates a sense of truth & transparency. “It’s written so it must be true.” Relationships are built on that bedrock of truth.
Announce sales & Offers
Often, sales and offers have only brief window of availability. Make them known quickly and clearly before the window of opportunity closes.
spotlight unique value-Adds
Do you offer a maintenance package? A warranty? These often small value-adds might be the tipping point between buyer and “walker”
HOLISTIC ON-LOT
STRATEGIC Merchandising
Consistent messaging across several customer touch points
INterior
Solutions
► Showroom Graphics
► Floor Graphics
►Vehicle Graphics
► Stand-Up Signage
► Handouts & Swag
See it in action on
your lot
From vehicle windshield banners to full exterior showroom wraps, Lot Sherpa has all the tools you’ll need to build trust and a “now is the time” vibe for every customer every time. Stop losing customers and enhance your customer buying experience with Lot Sherpa, a Division of Silver Fox Marketing.
Want to know more?
Let’s talk…
Whether you’re looking to “kick the tires” or schedule a full on-lot audit, the first step is just clicking the button below. We’re excited to show you how we’ve revolutionized the on-lot experience.